Vladimir Herzog

Vladimir Herzog, known as Vlado, was a Brazilian journalist, professor, and filmmaker. He was born on June 27, 1937, in Osijek, Croatia (then part of Yugoslavia). After spending some time in Italy, he emigrated to Brazil with his parents in 1942. Raised in São Paulo, he later became a naturalized Brazilian citizen. Herzog studied Philosophy at the University of São Paulo (USP) and began his journalism career in 1959 at the newspaper O Estado de S. Paulo. At the time, he felt that his birth name, Vlado, didn’t sound natural in Portuguese, so he adopted the name Vladimir. In the early 1960s, he married Clarice Herzog. Herzog began working in television in 1963, and two years later he was hired by the BBC’s Brazilian Service, moving to London, where his two sons, Ivo and André, were born. In 1968, he returned to Brazil. He worked for the magazine Visão for five years and later taught broadcast journalism at the Armando Álvares Penteado Foundation (FAAP) and at USP’s School of Communications and Arts (ECA-USP). In 1975, he was appointed Director of Journalism at TV Cultura by São Paulo’s Secretary of Culture, José Mindlin.